Search for the holy grail
Whether individually or a collectively, we are all looking for something. Something greater than ourselves or the sum of our parts. Something more meaningful that goes beyond the annual turnover or job well done.
Our wallets are already revealing that we are willing to put our money where our values and beliefs are. Actually, today people like us represent more than 2/3 of global consumers. People that care about how we treat the environment and each other, validated by our choices purchases.
Our values and beliefs are either consciously or subconsciously determined by purpose that consists of meanings that resonate with us. Depending on how clear, structured and cohesive the purpose is in us or organisations we represent, it gives direction, day in, day out. It helps us to define the reason for our existence. Be it people, business or any organisation. Once defined and clear, we can start to live our purpose consciously and take it out to the world. You will realise that whether it is the next man, client, customer, partner or local community, world becomes a better place, while you do better at the same time. Impossible? We don’t think so. Let’s find out.
52% of the Fortune 500 companies disappeared during the last 15 years
Complexity and uncertainty on the rise
The unpredictability of political economy, coupled with climate change, demographics and rising inequality are making it more challenging to navigate through life, and to operate business successfully in the long run. It is important to understand what the world around us actually looks like to succeed in life and business.
Your employees and customers choose based on your values and impact
know what customers and employees care about
Whether you are concerned about your business or your own quality of life, it is important to recognise that people make major decisions also as consumers and employees based on what they believe in. Are you able to genuinely respond to their expectations?
Purpose delivers once it becomes part and parcel of how you think and act
avarana - mind your business™, our approach to bring lasting impact and value to your life and business
Purpose converts to real value, including profit, once it becomes truly operational. We have the process, expertise and tools to help you materialise just that.